Taking advice from other innovation consultants

1) Be curious—listen to your users and try to uncover their unmet needs

 2) Look beyond stuff—focus on designing experiences, not merely objects or technologies
Continuously challenge orthodoxies within the company or the industry to reframe opportunities

 3)Collaborate with like-minded people who complement each other’s strengths and weaknesses

 4)Externalize your ideas—make your ideas visual and capture them with images as well as words

5) Be open to critique—make “is this solving the problem well?” your mantra

 6) Don’t be precious with ideas—learn from iterating quickly and revise ideas early and often

7) Look outside—go beyond your company for insights, ideas and opportunities

8)Reverse it—instead of trying to project how much revenue the business will generate, ask how much it has to generate Focus on the basics—ditch the standard financial models Consider multiple valuelevers—look into each and every way the offering or business can add value Size the opportunity and market to frame where to play or what a business could become

9) Focus on the basics—ditch the standard financial models

10) Consider multiple valuelevers—look into each and every way the offering or business can add value

11) Size the opportunity and market to frame where to play or what a business could become